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ChildLife Essentials launches new organic liquid elderberry supplement for kids' immune health – press release

Mar 23, 2023

ChildLife Essentials, a leading brand of natural supplements for children, has announced the launch of its new Organic Liquid Elderberry supplement. This powerful formula is specifically designed to support kids' immune health and promote overall...

FDA's pledge to regulate CBD welcome, but much more needed

Mar 04, 2023

The lack of regulatory oversight in the hemp-derived product market gives brands leeway to commit food fraud, this food safety expert argues—and he urges the Food & Drug Administration to act.

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Consumers turn to elderberry when embracing year-round immune support – infographic

Feb 23, 2023

Consumers are searching for ways to support their immune systems daily, instead of simply seasonally.

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Choose elderberry for year-round health and immune support – download

Feb 16, 2023

As consumers shift their mindset on health from reactive to proactive, Sambucol’s elderberry products offer year-round support

In the Aisle: Supplements supporting the mental wellness revolution

Jan 31, 2023

Natural products retailers and brands are advancing the mental health conversations triggered by the pandemic. Find out what supplements your shoppers might need.

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Jarrow Formulas® reveals new probiotic supporting vaginal health* – press release

Jan 24, 2023

Leading dietary supplement pioneer brand for over 40 years launches Fem-Dophilus® Advanced, supporting women's immune, urinary tract, gut, and vaginal health.*

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Trend Spotlight: Delving into supplement delivery formats – analysis

Dec 20, 2022

Pills have long been the primary delivery format for supplements, but non-pill delivery systems are now giving them a run for their money. Get the skinny on how the market is shifting from NBJ and SPINS data.

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Data driven research provides insight into consumer supplement habits – report

Dec 20, 2022

Data and research helps brands understand consumer supplement habits, better serving their needs.

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Delivering health and optimal nutrition for all – animated video

Dec 20, 2022

Not all consumers have access to quality nutrition, and even those who do may need specific nutrients for optimal health. Dietary supplements can bridge this gap with quality products and transparent communications. Learn how brands can play a...

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Understanding consumer needs in the supplement industry – infographic

Dec 19, 2022

As supplement use increases, there is still room for the industry to meet consumer needs and improve trust, loyalty, and transparency.