IdeaXchange Guidelines
New Hope Network welcomes your participation!
Purpose: IdeaXchange is a platform for natural products industry experts to share insights, tips and guidance on topics that are pertinent and valuable to the various New Hope Network audiences—manufacturers, retailers, producers, suppliers and others—on New Hope’s primary website, newhope.com.
IdeaXchange contributors are positioned as experts in the natural products industry and all commentaries are considered to be the views of the author and not of New Hope Network/Informa.
Objective: The article must offer valuable information to our audience(s). It should not include promotional content for the contributor’s company or services (let us know if you're interested in sponsored content opportunities).
Tone: Conversational, casual, informative.
Length: 600-1,000 words.
Structure: All articles must include a headline, one- to two-sentence summary, and a one- to two-sentence contributor bio. Also needed is one clear, large file (.jpg or .png) headshot of the contributor.
Requirements: Must be unique content that hasn't been published verbatim elsewhere. Publishing is not guaranteed—the article will go through our editorial process, which can include heavy editing or rejection of the content. We reserve the right to edit all submissions for length, style and clarity. Articles should be submitted by email as an attached MS Word document or as text embedded in the body of the email. Please include a brief biography at the end of your article.
Tips for standout submissions:
- Offer insights specific to the natural products industry.
- Focus on a particular segment, rather than tackling a vast subject.
- Have clear, easy-to-read takeaways.
- Include subheads to break up long blocks of text.
- Consider bullets to make your piece easy to read online.
- Include good images to illustrate your point (as a separate attachment, not embedded in a Word document).
Expectations: Provide a minimum of two weeks' notice for articles related to timely events (e.g. an upcoming event the article is addressing, such as Natural Products Expo). For less timely articles, we may not publish your piece immediately.
We encourage and prefer a regular commitment—either monthly, bimonthly or quarterly—but will accept one-time submissions.
Examples:
10 tips for getting the most from Natural Products Expo West
Brands must consider the cost of potential growth opportunities
Securing capital in 2022: How to survive and maybe even thrive
Regenerative agriculture advocacy: Critical need in natural products
4 tips to get ahead of chemical concerns in packaging
To be considered for IdeaXchange, email us.